1 | Á¦¸ñ(Title) | How to Forecast Behavioral Effects on Mobile Advertising in the Smart Environment using the Technology Acceptance Model and Web Advertising Effect Model | |
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ÀúÀÚ(Author) | Yong Beom Kim Hyung Chul Joo Bong Gyou Lee | ||
¼ö·ÏÀú³Î(Journal) | KSII Transactions on Internet and Information Systems | ||
¿ø¹®¼ö·Ïó(Citation) | VOL 10 NO. 10 PP. 4997 ~ 5013 2016. 10 |
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